Case Study 01 — Meta Ads | Podcasts | Social Proof
Fertility Treatment
33.33X ROAS for a Fertility Treatment
Objective
To drive qualified patient enrollments for a specialized high-complexity fertility treatment plan tailored specifically for couples facing recurrent pregnancy loss and multiple IVF failures.
Challenge
Because the treatment protocol was relatively unknown in the market, cold audience skepticism was high. We needed to build deep trust, authority, and medical credibility from scratch — while navigating delicate patient emotions — rather than relying on standard, hard-sell lead generation tactics.
The Strategy
Empathy-First Messaging
Crafted sensitive, trust-led ad creative that validated patient struggles, respected emotional nuances, and highlighted clinical expertise.
Automated & Empathetic Funnel
Built a seamless, high-touch lead nurture workflow to handle inquiries instantly, guiding vulnerable prospects with prompt, personalized communication.
Infrastructure Optimization
Aligned ad targeting across multiple centers across India to connect with high-intent patients who needed advanced fertility solutions.
Results
ROAS achieved within 60 days across multi-center launches in India
Monthly ad spend
Interested rates
To hit profitable scale
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